Tea information sent from Japan to the world
Whisking a bowl of matcha with traditional Japanese tea tools
Tea of the World
An iced matcha latte in a glass

The Matcha Latte Boom: How a Quiet Tea Took Over the World

MATCHABY YUKI TAGAJUNE 12, 2026NO COMMENTS

From a silent tea room to TikTok in just a few years — and a global shortage now playing out in real time. The story behind the green drink in everyone's hand, the health behind the hype, and where your matcha really comes from.